Our mission & vision
Our core values
At MSIG, our core values are our guiding light, ensuring that everything we do keeps our customers’ best interests at heart.
Being sincere, kind, and fair in our dealings with people
Providing high-quality services by constantly enhancing our skills and proficiency
Striving to provide security and satisfaction to our customers
Always improving the way we work while responding to stakeholders' interests
Growing together as a team by respecting one another's individuality and opinions and sharing knowledge and ideas
Located in Singapore, MSIG Holdings Asia is the regional holding company and a subsidiary of Mitsui Sumitomo Insurance Company, Limited within the MS&AD Insurance Group.
Combining global and local best practices, the core subsidiaries and affiliates of MSIG Holdings (Asia) Pte. Ltd. across ASEAN, Hong Kong, Australia and New Zealand, have been providing general insurance solutions for more than 100 years. As an established leading insurer with a long-term perspective, we aim to offer insurance solutions that are effective, efficient and simple to understand; delivered with active and sincere service. Across the region, our 4,500 employees go above and beyond to add value to the business and lifestyle of our customers and inspire confidence in them.
MS&AD was formed in April 2010 from the business integration of the Mitsui Sumitomo Insurance Group Holdings, Inc., Aioi Insurance Co. Ltd., and Nissay Dowa General Insurance Company Co., Ltd. Today MS&AD is one of the largest general insurance groups in the world with presence in over 40 countries and regions, 17 of which are in Asia. Based in Japan, MS&AD is active in five business domains, namely domestic (Japanese) non-life insurance, domestic (Japanese) life insurance, overseas business, financial services business and risk-related business.
"Echigo-ya" Drapery Store in the Edo Era.
Echigoya - The name "Echigoya" was
publicised by means of "flyers" and branded
loan umbrellas. ©公益財団法人三井文庫
The Mitsui conglomerate began as a shop dealing in kimono fabrics called “Echigoya”. It was opened in 1673 by Takatoshi Mitsui, a merchant in Edo (now Tokyo).
With the aim of accommodating its customers’ needs, Echigoya introduced many innovative business practices. These included adopting over-the-counter-sales and the cash-and-carry system which were unheard of in Japan at the time. Furthermore, Mitsui used flyers and umbrellas printed with the shop's name to publicise his business.
Mitsui also focused on customer-centric business management and brand strategy, and sought to boost employee motivation and satisfaction through personality-oriented performance evaluations. These pioneering approaches laid the foundation for Mitsui’s subsequent success and prosperity.
Sumitomo prospered through diversification beyond copper into such commodities as yarns, fabrics, sugar and medicine.
A shaft at the Besshi copper mine © 住友史料館
The history of Sumitomo began in the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo gradually diversified into copper mining and trading, banking and heavy industry.
In 1690, Sumitomo discovered the Besshi Copper Mine in Ehime Prefecture which turned out to be one of the largest copper mines in the world. This major discovery contributed significantly to Japan’s economic development. However, the mining operations also impacted the environment. To help reduce this, Sumitomo planted more than one million trees and even relocated the copper refinery to an uninhabited island.
Sumitomo’s approach of contributing to the development of national and regional economies while also addressing environmental issues sowed the seeds for our corporate social responsibility initiatives of today.