MSIG brand

MSIG Brand

The brandmark symbolises the corporate philosophy of Mitsui Sumitomo Insurance and represents the endeavour of the Group: to achieve dynamic growth and become one of the leading companies while preserving unshakable reliability. 

The blue symbolises a tradition of trust and quality service, whilst the red, like the crest of a wave, is uplifting, and conveys the promise of growth in its ever-increasing upward sweep.

Our brand story

MSIG is about going above and beyond.

We do this by doing and being more.

We actively strive to exceed the expectations of our customers and clients.

We are sincere in our commitment to, and dealings with clients, and take a long-term view of all our relationships.

We are supported by the strength and established reputation of MSI and MS&AD.

We set out to make things easier, efficient and simpler.

We aim to be an active partner and advisor, to give you the support you need when you need it.

And we do this to make sure you can be confident.

Confident in our promise to protect your needs.

Confident that you can build your business.

Confident you can explore the lifestyle you desire without having to worry about your insurance needs.

We strive to go above and beyond so that you have the confidence to do and be more.