About us

Our mission & vision

Mission and Vision

 

Mission and Vision

Our core values

At MSIG, our core values are our guiding light, ensuring that everything we do keeps our customers’ best interests at heart. 

Integrity
Integrity

Being sincere, kind, and fair in our dealings with people

Professionalism
Professionalism

Providing high-quality services by constantly enhancing our skills and proficiency

Customer focus
Customer focus

Striving to provide security and satisfaction to our customers

Innovation
Innovation

Always improving the way we work while responding to stakeholders' interests

Teamwork
Teamwork

Growing together as a team by respecting one another's individuality and opinions and sharing knowledge and ideas

MSIG Asia
MSIG Holdings Asia

Located in Singapore, MSIG Asia Pte Ltd (“MSIG Asia”) is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company, Limited, and a member of the MS&AD Insurance Group, Inc. Combining global and local best practices, the core subsidiaries and affiliates of MSIG across ASEAN, Hong Kong, Australia and New Zealand, have been providing general insurance solutions for more than 100 years. A leading insurance brand in Asia, MSIG leverages on multi-channel distribution and strong intermediary partnerships to offer insurance solutions across personal and commercial lines.

MSIG Asia

MS&AD Insurance Group

MS&AD Insurance Group, Inc. (“MS&AD Insurance Group”) was formed in April 2010 from the business integration of Mitsui Sumitomo Insurance Group Holdings, Inc., Aioi Insurance Co., Ltd., and Nissay Dowa General Insurance Co., Ltd. It is amongst the world’s top 10 non-life insurance groups based on gross revenue, with A+ Stable credit rating and presence in 46 countries globally. MS&AD Insurance Group is committed to achieving sustainable growth and to enhancing enterprise value, driven by five business domains: domestic (Japanese) non-life insurance, domestic (Japanese) life insurance, overseas business, financial services business and risk-related business.

MS&AD Insurance Group

The origins of Mitsui
Mitsui origin image

"Echigo-ya" Drapery Store in the Edo Era.
©公益財団法人三井文庫

Mitsui origin

Takatoshi Mitsui
©公益財団法人三井文庫

Mitsui origin

Echigoya - The name "Echigoya" was
publicised by means of "flyers" and branded
loan umbrellas. ©公益財団法人三井文庫

The Mitsui conglomerate began as a shop dealing in kimono fabrics called “Echigoya”. It was opened in 1673 by Takatoshi Mitsui, a merchant in Edo (now Tokyo). 

With the aim of accommodating its customers’ needs, Echigoya introduced many innovative business practices. These included adopting over-the-counter-sales and the cash-and-carry system which were unheard of in Japan at the time. Furthermore, Mitsui used flyers and umbrellas printed with the shop's name to publicise his business. 

Mitsui also focused on customer-centric business management and brand strategy, and sought to boost employee motivation and satisfaction through personality-oriented performance evaluations. These pioneering approaches laid the foundation for Mitsui’s subsequent success and prosperity.

The origins of Sumitomo
Sumitoro origins iamge

Masatomo Sumitomo
© 住友史料館

Sumitoro origins iamge

Sumitomo prospered through diversification beyond copper into such commodities as yarns, fabrics, sugar and medicine.
© 住友史料館

Sumitoro origins iamge

A shaft at the Besshi copper mine © 住友史料館

The history of Sumitomo began in the 17th century when Masatomo Sumitomo opened a book and medicine shop in Kyoto. Sumitomo gradually diversified into copper mining and trading, banking and heavy industry. 

In 1690, Sumitomo discovered the Besshi Copper Mine in Ehime Prefecture which turned out to be one of the largest copper mines in the world. This major discovery contributed significantly to Japan’s economic development. However, the mining operations also impacted the environment. To help reduce this, Sumitomo planted more than one million trees and even relocated the copper refinery to an uninhabited island.  

Sumitomo’s approach of contributing to the development of national and regional economies while also addressing environmental issues sowed the seeds for our corporate social responsibility initiatives of today.