On March 12th, Asian Banking & Finance Forum and Insurance Asia Forum was organized in Ho Chi Minh City with the participation of MSIG Vietnam's Ms. Nguyen Lan Phuong, Deputy General Director cum Chief Transformation Officer, as a panelist.
On March 12th, Asian Banking & Finance Forum and Insurance Asia Forum was organized in Ho Chi Minh City with the participation of MSIG Vietnam's Ms. Nguyen Lan Phuong, Deputy General Director cum Chief Transformation Officer, as a panelist.
"Transformation is not only to put products into a system to get more sales volume. It is about changing products, changing processes, and much more important changing or transforming our mindset. That is more challenging for our insurance industry, where most of us here, most of the global insurance companies in the world have “hundreds of years” experience & traditional history." - Ms. Lan Phuong shared during the panel discussion on "Insurance in the Digital Age: Transformational Strategies. "MSIG Vietnam, while digitalizing the traditional commercial business, parallelly transforming to expand our local retail business with advanced digital solutions, unremitting efforts to create new products, design a hassle-free, end-to-end process, helping consumers and businesses cope with risks to protect what they care about."
Ms. Phuong's insights shed light on the crucial role of a paradigm shift within the insurance industry. While digitalization serves as a powerful tool, true transformation necessitates a commitment to continuous innovation. MSIG Vietnam's approach exemplifies this concept, actively redefining products, processes, and mindsets to cater to the evolving needs of the digital age. By fostering a culture of agility and adaptability, the company positions itself to remain competitive and deliver exceptional value to its customers in the years to come. This forward-thinking strategy emphasizes MSIG Vietnam's dedication to building a resilient and future-proof insurance landscape in Vietnam.
